DIGITAL NEWS DELIVERY: Snapchat ‘Discover’

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by Russell Griffin and Rachel Thompson–

This Digital Newscast Update discusses the popular mobile app Snapchat. more specifically, one of its newer features Discover.

Discover allows the user to connect and interact with different media outlets. Some examples include ESPN, Cosmopolitan, Buzzfeed, Nat Geo and many more.

Discover is used as a platform by these media outlets to connect the user to specific articles, features, games and advertising located on their Discover page.

Rachel and Russell discuss their favorite news outlets and how to share articles with friends through Discover.

According to Snapchat’s website, more than 60 percent of Americans ranging from 13 to 34 years old are Snapchat users. Join them and discover what Snapchat has to offer you.

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