by Kate Cashwell, Michelle McKelvey, Amy Rieger–
Now more than ever, millennials need to exercise their right to vote. Over the next four years, many millennials will be obtaining our first full-time jobs, paying taxes and feeling the positive or negative repercussions of whoever our candidate will be. For the upcoming 2016 election, the current ballot of candidates is doing everything in their power to attract young voters; including using some outlandish marketing techniques.
Democratic candidate Hillary Clinton is selling some items on her website particularly geared towards the younger generation. Her campaign website, HillaryClinton.com, advertises some comical items such as a “#HILLYES” bumper sticker and a statement bag that reads, “Girls Just Wanna Have Fun-Damental Rights.”
Republican Candidate, Jeb Bush, is also taking an unconventional approach to the marketing side of his campaign. One of the most interesting items on his campaign site, is a “Guaca Bowle,” a stone bowl made for making guacamole and it is selling for seventy-five dollars.
Though some candidates are selling items that aren’t necessarily pertinent to their campaign, they are utilizing a technique to draw voters, and particularly young voter,s to learn more about their individual campaigns.